April 23rd, 2009 by Jacqui Jones
Categorized within In Response To
Altwebmedia poses the question on Twitter: Social Media seems to be beating SEO in online branding??
Personally, I think that social media is a form of organic link building. Whether you are a business or an individual, when you socialize online you spread the word about your cause. If the subject matter that you’re talking about generates a stir, other people in turn will talk about you and many will link to your website or comments.
If social media is considered “online branding” and is a type of link building; and link building is a main part of SEO; then SEO is certainly online branding. Social Media and SEO are not at odds with each other. They compliment and support one another. Read More »
April 18th, 2009 by Jacqui Jones
Categorized within SEO Industry News
This week (14th Tuesday 2009), Google announced upcoming changes to the search referrer strings they display when people conduct a search. This new referring url format will not affect Google Analytics, but other analytic software packages due to the way they record referral data.
You need to be aware of this in case your analytics vendor has not made the appropriate changes to their software which means that referral data will not be reported upon correctly. Read More »
April 13th, 2009 by Jacqui Jones
Categorized within In Response To
Jayman777 asked the question on Twitter: Who has the best simple guide to SEO out there?
Earlier this year I found that Google produced their own SEO starter guide in November 2008. It covers many of the basics of search engine optimization and is easy for inexperienced people to understand.
So, why would Google offer SEO advice? Simply because they are in the business of finding and organizing the world’s information and if they can help website owners make their sites more accessible and identifiable, then it makes their job a whole lot easier.
The Google team states that the guide is not intended to provide secrets of gaining first page rankings. 
For other SEO tips, join Keyword Intent on Twitter.
March 22nd, 2009 by Jacqui Jones
Categorized within SEO How To Guides
KeywordIntent currently supports keyword research data from popular tools Google Keyword Tool, KeywordDiscovery.com and keywords from your own website analytics application such as Google Analytics. Over time, KeywordIntent will support other tools and extend functionality of existing tools as requested by our users.
This “how to” guide shows you how to export research data from these tools to ensure that all your keywords are added to KeywordIntent as smoothly as possible and without breakages along the way. Read More »
March 7th, 2009 by Jacqui Jones
Categorized within SEO How To Guides
Keyword research is a critical component of search engine optimization. It provides insight into the way people search for products and services just like the ones you offer.
The reason why you need keyword research is to provide direction of what words you need to place into your titles, meta descriptions and content of your pages.
You may be surprised to learn that people don’t always type in your business name exactly, but rather use a myriad of word combinations that describe the product or service they are looking for. Read More »
March 7th, 2009 by Jacqui Jones
Categorized within SEO How To Guides
A Keyword Strategy is the culmination of comprehensive keyword research, selection and prioritization. It is an important document as it forms the basis of your website content, landing pages and overall search strategy.
There are 5 steps to creating a Keyword Strategy with KeywordIntent. Read More »
March 7th, 2009 by Jacqui Jones
Categorized within SEO How To Guides
What are keyword markets?
The web is made up of many thousands of keyword markets. It is a collection of related keywords in which customers use within their search queries in order to browse, research, compare and buy products and services on the Internet and offline.
For example, the online industry “travel” is made up of many vertical keyword markets. Some keyword markets that make up part of the online travel industry are “holiday ideas”, “travel destinations”, “accommodation”, “car rental”, “flights” and “boat cruises”. Plus there are many more. Read More »
January 7th, 2009 by Jacqui Jones
Categorized within In Response To
Brandon Shapiro a consultant at Bain & Company asks the question:
Does anyone have a good sense for what operating margins are for search engine marketing firms (SEMs) that offer paid placement and SEO services? I imagine margins are very different for the two types of services but… Read More »
January 5th, 2009 by Jacqui Jones
Categorized within In Response To
I found a link in a LinkedIn Q&A section to a SEMPO (search engine marketing professionals organization) 2008 Survey. The survey closed on the 31st December 08. Even though I was a few days late I decided to complete the survey anyway. Survey questions always gives you insight into what an organization is thinking or what is important to them at the time.
One of the questions asked was:
Do you agree or disagree with the following statements concerning industry standards for “search optimization” best practices? Read More »
January 2nd, 2009 by Jacqui Jones
Categorized within What's New at KeywordIntent
Phew! It has a been a busy number of months conceptualizing, designing and developing KeywordIntent. We’re finally online and hope that you find the first cut of KeywordIntent useful indeed. I would like to offer great thanks to my wonderful partner Dan Sargeant for his hard work programming this application and Dan Hay for his clean and usable design. Read More »