SEO Industry News

Who says that Twitter and SEO do not go together?  Wednesday night, Santosh Jayaram, the Vice President of Twitter Operations stated that Twitter Search will begin to crawl links submitted to its application and will index the content of those pages.

It will also incorporate a reputation ranking system based upon the reputation of the person submitting the article.  When a topic is gaining popularity within Twitter it will insert it within the Twitter Sidebar.

The reputation system will certainly improve the quality of search results that Twitter Search provides, which currently displays low-value content and plenty of re-tweets.

Hopefully these changes will influence Twitters to add more meaningful content to their tweets.  Still, there will be those who will always want to manipulate the ranking system so let’s hope Twitter Search has a few tricks up their sleeves to combat this.

For SEO professionals and their clients, Twitter Search has just become an essential item on our To Do lists.

Source: CNET News

SiteVisibility discovered on 22nd April that Google added local search volume to the Google AdWords Keyword Tool.  When you tailor your results to a specific region around the world, Google Keyword Tool displays local search volume for the previous month.

This is essentially the same as what it was before.  The earlier version of Google Keyword Tool provided Search Volume for the previous month which one presumes was displaying number of searches based upon the region you had tailored results to.  One can now be sure with Local Search Volume that this is the case. (more…)

This week (14th Tuesday  2009), Google announced upcoming changes to the search referrer strings they display when people conduct a search.  This new referring url format will not affect Google Analytics, but other analytic software packages due to the way they record referral data.

You need to be aware of this in case your analytics vendor has not made the appropriate changes to their software which means that referral data will not be reported upon correctly. (more…)