New Version of Keyword Intent Live Today
May 23rd, 2011We have made some significant changes to Keyword Intent today which includes the introduction of Google Analytics integration with our Search Funnel Analytics reporting and the removal of Keyword Strategy management functionality.
Google Analytics Integration
Up until now, clients of Keyword Intent were required to place tracking code onto their websites to enable our Search Funnel Analytics reporting. It offers key metrics to understand SEO performance at a granular level.
Keyword Intent’s Search Funnel Analytics now integrates with Google Analytics. This means that additional tracking code is no longer required to be placed onto the website. Over the coming months we will be building upon this functionality to offer more insightful reporting. We’re very excited by this!
Just to note, there has been no interruption to existing clients. It has been a seamless transition from the old system to the new. For clients whom didn’t have the chance to turn this feature on, it is as little as 3 clicks to authorize Keyword Intent to access data from their Google Analytics account. It also provides the ability to revoke access at any time.
Keyword Strategy Management
Clients have told us that although Keyword Strategies are important to them, they do not necessarily want to create them or manage keywords directly themselves. They love the Online PR and Link Building tasks we provide to them each day, but keyword management is not something they want to do themselves.
Based upon this feedback we decided to make the Keyword Strategy functionality for internal use only as it was confusing to people who simply just wanted to receive the recommendations and focus upon Online PR and Link Building tasks.
This feedback has come from website owners and web agencies. The over whelming response was that they wanted a 3rd party to create the Keyword Strategy for them, so we will continue to offer this as a consulting service to clients.
We are proud of our keyword management software and have found it incredibly useful for when creating Keyword Strategies for clients. It has saved time and it encourages users to follow a prescribed process to ensure quality keyword recommendations. Existing client keyword strategies have been retained and are accessible by the Keyword Intent team.
Although our current clients do not want to create Keyword Strategies themselves, if an SEO agency or web agency wanted to use this application, we will be open to discussions.