What’s New at KeywordIntent

We have made some significant changes to Keyword Intent today which includes the introduction of Google Analytics integration with our Search Funnel Analytics reporting and the removal of Keyword Strategy management functionality.

Google Analytics Integration

Up until now, clients of Keyword Intent were required to place tracking code onto their websites to enable our Search Funnel Analytics reporting.  It offers key metrics to understand SEO performance at a granular level.

Keyword Intent’s Search Funnel Analytics now integrates with Google Analytics.  This means that additional tracking code is no longer required to be placed onto the website.  Over the coming months we will be building upon this functionality to offer more insightful reporting.  We’re very excited by this!

Just to note, there has been no interruption to existing clients.  It has been a seamless transition from the old system to the new.  For clients whom didn’t have the chance to turn this feature on, it is as little as 3 clicks to authorize Keyword Intent to access data from their Google Analytics account.  It also provides the ability to revoke access at any time.

Keyword Strategy Management

Clients have told us that although Keyword Strategies are important to them, they do not necessarily want to create them or manage keywords directly themselves.  They love the Online PR and Link Building tasks we provide to them each day, but keyword management is not something they want to do themselves.

Based upon this feedback we decided to make the Keyword Strategy functionality for internal use only as it was confusing to people who simply just wanted to receive the recommendations and focus upon Online PR and Link Building tasks.

This feedback has come from website owners and web agencies.  The over whelming response was that they wanted a 3rd party to create the Keyword Strategy for them, so we will continue to offer this as a consulting service to clients.

We are proud of our keyword management software and have found it incredibly useful for when creating Keyword Strategies for clients.  It has saved time and it encourages users to follow a prescribed process to ensure quality keyword recommendations.  Existing client keyword strategies have been retained and are accessible by the Keyword Intent team.

Although our current clients do not want to create Keyword Strategies themselves, if an SEO agency or web agency wanted to use this application, we will be open to discussions.

The team here at Keyword Intent would like to extend our sympathies to all the people affected by the floods throughout Queensland.  We have some clients, family and friends personally affected and would like to let these people especially know that we are here if you need anything.

Some of our clients are already offering their services at a discounted (or free) rate, which we all think is a heartfelt, generous act.  We commend you for helping in true Aussie Spirit!

In the midst of all this tragedy, we can all use the web to help others.

One good example we have come across is the B105 radio station site, which is listing businesses who are able to help and giving a website link for free.

http://www.b105.com.au/shows/labratcamillaandstav/features/brisbane-flood/businesses

The B105 page says: “Businesses all around the country are offering help to those affected by the floods. Here are a list of businesses offering help and what they can do for you.  If your business is offering help, please email the details to haylie.price@austereo.com.au and we will do our best to publish the info on this page.”

We would like to suggest to everyone that if you have type of service or discount you can offer, that you send an email to: haylie.price@austereo.com.au

You may even get a live announcement on the air.

Jacqui, Dan and Melissa

Phew! It has a been a busy number of months conceptualizing, designing and developing KeywordIntent.  We’re finally online and hope that you find the first cut of KeywordIntent useful indeed. I would like to offer great thanks to my wonderful partner Dan Sargeant for his hard work programming this application and Dan Hay for his clean and usable design. (more…)