Video SEO (VSEO) has gained a reputation as the latest and greatest marketing and promotion technique on the Internet. Tutorials are popping up all over the place that are designed to help you leverage the power of VSEO. Though it is true that VSEO can be a wonderful marketing tool, it is also true that there is a lot of misinformation available on the topic. Today we’re going to explore video SEO: Why you should use it, how to use it, and the truth behind the most common VSEO myth.
Why Does Your Business Need Video SEO?
This is a very common question, and a very easy one to answer. Your business needs video SEO because it is a powerful marketing tool when it is used correctly. Currently, there are more text-based pages on the Internet than videos. Videos that are properly indexed have less competition and are more likely to appear in searches than text pages.
Adding video content to your site may not necessarily push you to the first page of Google, but it will make it more likely that people will click on your link when they see it. People love videos. They are easy to follow and can pack a lot of valuable information into a short amount of time. This means that people are more likely to click on video links than text links. Not only are people more likely to click on videos, but they are more likely to stay and explore the site after they have watched the video because they feel actively engaged in the content.
How to Use Video SEO
Since most search engine crawlers do not register the content of the videos themselves, the power of VSEO comes from adding keyword rich titles, tags and descriptions to the videos. Though this is based on the same basic principles of regular SEO, there is a major difference that needs to be recognised: Your descriptions for videos need to be much more concise than an SEO article would be.
People are often put off by a long description on a video. So, though it may attract the attention of search engines, a long description may keep viewers from clicking. Instead, you should pick just a few highly targeted keywords and use them to their best advantage. Write short, clear titles and descriptions that will please both the search engines and the viewers you are trying to attract.
To YouTube, or Not to YouTube: Addressing the Most Common VSEO Myth
One of the most common pieces of misinformation circulating on the Internet regarding video SEO is that you have to use YouTube to be found in a search. This is not true at all. It is true that most of the video searches you do will turn up results from YouTube, but that is just because there are so many videos available on YouTube. The truth is, you have just as much of a chance of being indexed for videos on your own site as you do for videos that you embed from YouTube.
If you post your video to YouTube, even if you then embed it on your site, that video will be more likely to convert traffic to YouTube than to promote your site or increase your sales. This is because YouTube makes it so easy for people to click on related content, leaving your site altogether and reducing your chances of getting a sale.
This is not to say that you should never use YouTube. Right now, the YouTube search engine is ranked second to Google. This means it is still a very powerful marketing platform. The key is to understand that typical YouTube viewers are seeking information and entertainment. They are not usually looking to buy a product or service.
You should think of YouTube as another social media marketing tool to add to your business. Since you know that people who view your videos on YouTube will most likely stay on YouTube, these videos should be used as a social media tool rather than an attempt to drive sales. In fact, posting these videos will increase your credibility and exposure in your field whilst creating an opportunity to get more link exposure for your site, which is always a good thing.
Video SEO works the same no matter which video platform you use. If you have great video content and professional video SEO, then the views will come. If you want to drive traffic to your site, keep people there and create the potential for leads and sales, then you need to create videos on a separate platform and have all of the search results point directly back to your site.
The best thing for any business would be to use a combination of video platforms. Use the power of YouTube search to boost your online presence and branding, and use another video platform to create videos that will direct viewers directly to your website. Just remember, no amount of videos, no matter where they are posted, are going to do the job alone. You have to have great video SEO so the viewers can find you, and you need great video content to make them stay.