Does Publishing A Large Number Of Pages At Once Affect SEO?

Dave in the Philippines asks…

“If you have a lot of blog content for a new section of a site (100+ pages), is it best to release it over a period of time, or is it fine to just unleash 100 pages?”

Response by Matt Cutts:

I think in most cases, especially if it is high quality content, I would just unleash the 100 pages. If you are talking about 10,000 or 100,000 or a million pages, you might be a little more cautious. It’s not like this would cause any automatic penalty, but if Google sees a site that was nothing the other day and then suddenly there are 4 million pages in the index, then this could be the sort of thing where someone (from Google) will take a look at the site to confirm if it is legitimate content or automated junk that has not added value.

So, 100 pages I would not worry about, but I would make sure it is high quality content. A lot of times when you create content organically, you’ll end up with a page at a time, so go ahead and publish it when you have the new page. You do not have to wait until you have a lot of different content and batch it up and release it. It is okay to release it a page at a time. Especially if it is small scale or high quality content, I wouldn’t worry about it.