New Google Keyword Tool Adds Mobile Search Data

If you’re a regular user of Google’s Keyword Tool, you will notice a link to a new and improved keyword suggestion tool.  The key changes are that it has a new interface, provides statistics for mobile search queries, automatic keyword groupings, keyword filtering and the targeting of multiple languages within a country.

Two new metrics “Search Share” and “Ad Share” have been introduced, although after conducting several searches, no data was presented.  The new keyword tool is still in beta so there are some glitches to be expected.

Gaining “Mobile Search” query data is a blessing to mobile search marketers.  We are now able to determine what popular keyword segments there are in mobile search markets.

Keyword Intent will be keeping an eye on the new Google Keyword Tool and will consider adding support for it within our SEO application in the future.