Social media and search complement each other and are increasingly becoming more intertwined than ever before. Google has launched its newest search product “Google Realtime” in an effort to provide real time content from comprehensive sources.
So far when I search within Google Realtime, Twitter results are primarily displayed.
Search results can be refined by search type (everything, blogs, news, discussions, videos, maps, shopping, books and more), time period and location.
Twitter retweets and replies to an initial tweet can be viewed as an entire conversation with additional comments indented for easier viewing. Messages are also organized from oldest to newest.
In addition, Google Realtime is integrated with Google Alerts, allowing for updates of specified topics to be emailed to you.