Posts Tagged ‘Google Index’

SEO consultants and website owners around the world will breathe a sigh of relief once they learn that Google’s new indexing infrastructure “Caffeine” is not a change to the search engine’s ranking algorithms.  Caffeine, first mentioned by Google in August 2009, was fully rolled out over the last day and provides 50 percent fresher results for web searches than the last index.

The Caffeine run down is:

• It’s Google’s largest collection of web content so far
• Newly published web content will be made available through Google’s index much faster than before.  Reduced from a couple of weeks to almost immediately.
• Google now updates their search index on a continuous basis, globally across all data centers, regions and languages.  When new pages are found, they are added directly to the index.
• Google now has significantly more storage capacity, which will enable the index to scale as more content becomes available online.
• Google Crawl rates will remain the same.
• Ranking algorithms remain the same with Google indexing pages and associating anchor text and source of external links to those pages.

Even though Caffeine is not an algorithm change, it does mean that additional information can be annotated to web content much more quickly than before resulting in possible new ranking signals emerging in the future.