Posts Tagged ‘google keyword tool’

Google is preparing for Keyword Tool to come out of beta as per their announcement on Monday.  The intention behind the latest update of Google’s Keyword Tool was to combine all the features of the original Keyword Tool and the Search-based Keyword Tool into one tool.

Both Keyword Tool (original) and Search-based Keyword Tool will redirect to the new Keyword Tool by the end of August 2010.  Currently you can view these tools online, however in a few weeks time, the urls will be redirected and the “beta” label will be removed.

The updated Keyword Tool provides flexible search options, keyword refinement and advanced options.  New features have also been added to Google Keyword Tool including the addition of negative keywords and the removal of duplicate keywords.

Google promises to continually develop and improve upon the latest update of Keyword Tool.

If you’re a regular user of Google’s Keyword Tool, you will notice a link to a new and improved keyword suggestion tool.  The key changes are that it has a new interface, provides statistics for mobile search queries, automatic keyword groupings, keyword filtering and the targeting of multiple languages within a country.

Two new metrics “Search Share” and “Ad Share” have been introduced, although after conducting several searches, no data was presented.  The new keyword tool is still in beta so there are some glitches to be expected.

Gaining “Mobile Search” query data is a blessing to mobile search marketers.  We are now able to determine what popular keyword segments there are in mobile search markets.

Keyword Intent will be keeping an eye on the new Google Keyword Tool and will consider adding support for it within our SEO application in the future.