Google AdSense Revenue Share Breakdown
May 25th, 2010If you are an online publisher and place Google AdSense ads on your website to generate advertising revenue, up until now you have been unaware of exactly how much money Google keeps and what percentage is shared with you.
Today Google announced they are providing greater transparency with their AdSense product revenue share. The breakdown is as follows:
- AdSense for Content: 68% revenue paid to advertiser
- AdSense for Search: 51% revenue paid to advertiser
Revenue share for other AdSense products for mobile applications, news feeds and games is not being disclosed by Google at this time. Neal Mohan at Google states, “We aren’t disclosing the revenue shares for these products at this time because they’re quickly evolving, and we’re still learning about the costs associated with supporting them.”
Larger publishers however, do not necessarily receive the standard payout. Individual ad deal contracts can be negotiated, although, even if you are a big brand, do not expect Google to jump hurdles to gain your business.